Highlights
KLSE: EITA (5208)       EITA RESOURCES BHD MAIN : Industrial Products
Last Price Today's Change   Day's Range   Trading Volume
1.93   +0.14 (7.82%)  1.80 - 1.96  649,300

MADAM HO LEE CHEN

Company [EITA]: EITA RESOURCES BHD
Name MISS  MADAM HO LEE CHEN
Nationality Malaysia
Gender Female
Age 58
Designation Audit Committee
Directorate Independent and Non Executive
Working Experience Ho Lee Chen, Serena is a hands-on finance professional with close to 30 years of broad marketing and finance experiences across many industries in many different roles
internal audit, group treasury and accounting, property development, online sales and Enterprise Resource Planning (ERP) system. She has recently started a finance related business in Melbourne, Australia where her family has migrated to.
Serena was in Southern Bank for more than 5 years, mainly in Internal Audit. Her financial skills were honed in the Genting Group where she worked for 11 years, where she set up the internal control department overlooking casino financial policies and procedures; was in charge of the books for its property division and also had a stint in its headquarter treasury division managing the Genting Groups pool of funds, banking and financing requirements including its forex needs.
Serena spent more than 13 years in Malaysia Airlines Berhad (MAS), where she had pivotal roles in finance, sales and marketing and ERP system. She was the founding Chief Financial Officer of MasWings, a fully-owned subsidiary of MAS which focuses on flights within East Malaysia. She was a key member of the team that started MasWings in three months from zero base to first take-off. She was one of a 3-man team who successfully negotiated a 5-year subsidy contract with the Ministry of Transport and Ministry of Finance. She transformed the eCommerce and mCommerce (mobile commerce) channels in MAS when she rolled out the first full-featured eCommerce website and mobile application, the latter being the market leader in the airline industry then. She started and grew a strong social media presence and developed marketing strategies to push for a rapid and successful adoption of the online channel from 0% to 20%. Serena was also the ERP Program Director in MAS, responsible for a budget in excess of RM300 million.

Shareholding

Direct (units) 0
Direct (%) 0.00%
Indirect (units) 4,000
Indirect (%) 0.00%
Total (units) 4,000
Total (%) 0.00%
Date of Notice 19-Aug-2020

Share Transactions

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Ann. Date Name Details of Changes Securities After Change View
Date Type No. of Shares Price Direct (%) Indirect (%) Total (%)
21-Aug-2020 MADAM HO LEE CHEN 19-Aug-2020 Acquired 2,000 1.220 0.00 0.00 0.00 View Detail
24-Jul-2019 MADAM HO LEE CHEN 24-Jul-2019 Acquired 2,000 1.550 0.00 0.00 0.00 View Detail

Role

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Ann. Date Date Type Designation Name View
01-Nov-2018 01-Nov-2018 APPOINTMENT Independent Director MISS HO LEE CHEN View Detail
29-May-2020 29-May-2020 REDESIGNATION Audit Committee MISS HO LEE CHEN View Detail
26-Nov-2018 26-Nov-2018 APPOINTMENT Member of Audit Committee MISS HO LEE CHEN View Detail
26-Nov-2018 26-Nov-2018 APPOINTMENT Member of Nomination Committee HO LEE CHEN View Detail
26-Nov-2018 26-Nov-2018 APPOINTMENT Member of Remuneration Committee HO LEE CHEN View Detail
26-Nov-2018 26-Nov-2018 APPOINTMENT Member of Remuneration Committee HO LEE CHEN View Detail

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